Wednesday, April 7, 2010


What are the reading preferences of Malaysian readers for non-fiction?

Our preliminary findings from about 500 respondents indicate that general interest titles are the most preferred, followed by religious, sciences, business and politics.

Based on age groups, political titles are likely to be read more by mature adults and historical titles are preferred by youth (13-17 yrs old: 15%) and younger adults (18-25 yrs old: 7.3%). Religious books are more likely to be read by people at the ages of 41-55 and 18-25.

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